lafitte

branding | packaging

This was a case study in developing a gorgeous brand and packaging solution for a collection of high-end fragrance, cosmetic, and self-care products for body and home produced by Jean-Louise Lafitte, a fictitious Antibes based company specializing in candles. This was to supplement their line of award-winning products, not limited to bars of soap, hydrating lotion, and various fragrant sprays, that leveraged the unique rich of array of native flora within the south of France. The deliverables included a logo, gift card, business card, letterhead, two fragrance mist containers, two candle packages, two body lotion containers, and two hand soap bars. Referencing distinct patterns from the 1920s paired with thoughtful typography, I hoped to convey the themes of expensive, European, exquisite, boutique, specialty, quality, upscale, dignified, and refined.